About the report:

The report presents the biggest challenges of the e-commerce segment in Poland from a consumer perspective. The study describes the level of household consumption in recent years. The report characterizes the major barriers to e-commerce and describes factors that support online consumption. In addition, it contains recommendations by industry experts.

This publication results from insights gathered during the "Challenges of the E-commerce Market from the Consumer's Perspective" debate, organized at Polityka Insight's headquarters.

Measures for the development of e-commerce in Poland:

• A review of Polish and European regulations on safety and consumer protection in retail;
• Use of artificial intelligence to verify sellers and identify consumer risks;
• Consumer education programs to enhance awareness, including training to boost confidence in e-commerce and knowledge of consumer rights;
• Collaboration among all market stakeholders.