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Author: Dominik Sipiński, Joanna Popielawska; Experts from: PUCI and Deloitte Polska
Translation: Anna Urbanek
Editorial office: Łukasz Lipiński
Graphics design: Justyna Nowak, Paweł Fijałkowski
Year published: 2017
Ordering party: The Polish Union of the Cosmetics Industry

State of the cosmetics industry in Poland 2017. 15 years of development

About the report:

A publication by Polityka Insight, the Polish Union of the Cosmetics Industry and Deloitte Polska on the history and current image of the Polish cosmetics market. It is a compendium of the most important data illustrating how this industry has grown and changed and what its impact on the Polish economy has been. The report also discusses regulations affecting the Polish cosmetics industry. It outlines the most important trends for the cosmetics industry and presents the recommendations of the Polish Union of the Cosmetics Industry.

Key conclusions:

  • The Polish cosmetics market consists of about 400 entities. Its value in 2016 amounted to PLN 16 billion.
  • Poland is the sixth largest cosmetics market in Europe. Its growth is among the fastest and is constantly increasing its surplus in international trade.
  • The increase in the affluence of society will increase demand for cosmetic products, especially the more expensive and luxurious ones.
  • A consequence of demographic changes taking place in Poland will be an increase in demand for products intended for the elderly. Such impulses on the domestic market will change production, and thus exports.

The report is also available in the Polish version.